Integrated Media Campaigns
Unleash the power of creative advertising by elevating brands with memorable campaigns.
Introduction:
Here are the integrated advertising campaign projects that I had the opportunity to create and work on. All of these projects were collaborative efforts with my adept university classmates. These projects stand as a testament to my expertise in developing comprehensive marketing strategies that effectively engage audiences across multiple channels.
In today's dynamic and competitive business landscape, a strong and cohesive advertising campaign is crucial for brands to cut through the noise and capture the attention of their target audience. An integrated advertising campaign brings together various promotional tactics, such as print, digital, social media, and experiential marketing, into a unified and harmonious message that maximizes reach and impact.
The campaigns I present in this portfolio exemplifies my ability to conceptualize, plan, and execute an integrated advertising strategy that aligns with a brand's objectives and resonates with its target market. By leveraging my knowledge of consumer behavior and data, market trends, and brand consistency, I created several campaigns that showcase my knowledge and capabilities.
My Projects
01
Currently
- Developed a distinct brand identity.
- Designed style guide and branding guidelines (including color palette, typography, slogan, tone of voice, brand values, and logo) that encompasses core values of the brand.
- Conceptualized a multimedia advertising campaign that showcases inclusivity and sustainability.
02
Vans
- Utilize visually compelling and impactful content across various multimedia platforms.
- Highlight Vans' connection to the skateboarding, surfing, and alternative youth culture lifestyle. Showcase how Vans products (particularly the Vans Pro Classics) complement and enhance these activities, emphasizing the brand's authenticity and heritage.
- Ensure messaging reflects Vans' laid-back, youthful, and inclusive identity while conveying the quality and craftsmanship of the products.
03
Betty Crocker
- Modernize Betty Crocker as Betty to engage a younger segment of the population and expand their current target audience.
- Create a sense of community and encourage user-generated content.
- Create interactive experiences (in person and digitally) that allow consumers to engage with the brand.
- Provide useful cooking tips, tricks, and hacks through blogs, videos, or podcasts. Position Betty Crocker as a go-to resource for cooking inspiration and knowledge.
04
Ablaze Magazine
- Create a compelling and cohesive creative concept that reflects the essence of the rebranded Ablaze Magazine. Consider visual elements, such as a new logo, color scheme, typography, and photography style, that convey the desired brand image.
- Keep internal and external stakeholders informed about the rebranding process and campaign progress. Maintain open communication with staff, contributors, advertisers, and readers to ensure a smooth transition and foster support for the rebranded Ablaze Magazine.
- Ensure consistent messaging across all channels and touchpoints to reinforce the new brand identity. Use a unified tone of voice, key messaging points, and visual elements that resonate with the target audience and convey the magazine's core values.
05
Indeed
- Create interactive experiences that allow consumers (particularly the target audience) to engage with the brand.
- Implement a cohesive advertising strategy that spans various channels and touchpoints.
- Engaged within a team in which we collaborated on all aspects of the project from ideation to production.
More projects are on their way!
Explore my other endeavors by returning to the "My Work" page.