Research

Exploring, analyzing, and innovating to uncover the insights that shape our world.

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Introduction:

Here is the research that I have conducted for several projects that highlights my fascination for inquiry, critical thinking, and the pursuit of knowledge. Through this portfolio, you will witness my ability to conduct thorough research, analyze data, and present findings in a clear and impactful manner.

Research is the foundation of progress and understanding, driving innovation, informing decision-making, and expanding our collective knowledge as a society. In my portfolio, I present my expertise in designing and executing research projects across various disciplines in the communications sphere from journalism to advertising.

Each research project in this portfolio represents my commitment to data analysis and interpretation. From formulating research questions and designing focus groups or surveys to collecting and analyzing data using appropriate statistical methods (based on quantitative), I strive to provide valuable insights and contribute to the advancement of knowledge.

My Projects

Disney

01

Disney Plus Situation Analysis

Client
Welcome to the magical world of Disney+! This streaming service invites you to step into a realm where imagination knows no bounds. With Disney+ at your fingertips, you have the key to unlock a treasure trove of beloved stories, timeless classics, and thrilling adventures.

From enchanting animated films that have captured the hearts of generations to live-action masterpieces that transport you to captivating worlds, Disney+ is your gateway to the unparalleled magic of Disney. Whether you're a fan of princesses and fairy tales, superheroes and epic sagas, or heartwarming family stories, there is something for everyone in this extraordinary streaming platform.

Immerse yourself in the enchantment of Disney's vast library, where you can relive cherished childhood memories or discover new favorites that will leave you spellbound. With iconic franchises such as Marvel, Star Wars, Pixar, and National Geographic, Disney+ offers a diverse range of content that caters to all ages and interests.
Overview
  • Identified the target audience for my research project and tailored the research questions and methods to this audience.
  • Conducted a thorough analysis of the content available on Disney+. 
  • Compared Disney+ with other streaming platforms in terms of pricing, content offerings, user experience, and market positioning.
Explore Project Insights

02

Disney Plus Final Book

Client
Welcome to the magical world of Disney+! This streaming service invites you to step into a realm where imagination knows no bounds. With Disney+ at your fingertips, you have the key to unlock a treasure trove of beloved stories, timeless classics, and thrilling adventures.

From enchanting animated films that have captured the hearts of generations to live-action masterpieces that transport you to captivating worlds, Disney+ is your gateway to the unparalleled magic of Disney. Whether you're a fan of princesses and fairy tales, superheroes and epic sagas, or heartwarming family stories, there is something for everyone in this extraordinary streaming platform.

Immerse yourself in the enchantment of Disney's vast library, where you can relive cherished childhood memories or discover new favorites that will leave you spellbound. With iconic franchises such as Marvel, Star Wars, Pixar, and National Geographic, Disney+ offers a diverse range of content that caters to all ages and interests.
Overview
  • Chose appropriate research methods (a combination of quantitative and qualitative approaches) to gather data.
  • Explored the viewing habits and preferences of Disney+ subscribers. Determine the most-watched genres, preferred devices, binge-watching patterns, and the impact of recommendations or personalized content suggestions.
  • Based on the research findings, provided actionable recommendations for Disney+ to enhance its content library, user experience, marketing strategies, and target audience engagement.
Explore Project Insights
Disney-

More projects are on their way!

Explore my other endeavors by returning to the "My Work" page.